POST 3 - Adversitment

Advertisement is always around us because of that we are so used to images in our faces wherever we are. The way that we see sexism, racism, power of hierarches is the portrayed through everyday advertisement. It has a huge impact on the products that we are so drawn to consume. For women there bodies have always been used whole, or in parts to market what they should look like. There are many advisements that are sexist, racist and show the power of hierarchies.

The female population makes up the vast majority of consumers. In the industry today sex and sexist clichés are pitched to sell products. In women there is a lack of influence that explains why sex and sexism is a commonplace for gender rolls in women and men.The public continues to suggest that sex works and they feel the need to see it. This falls under the negative stereotype for women, the women who fall under the category of enjoying casual sex.

The purpose of imagery is to convey the reader of a certain action of thought. There are celebrities that are used to pitch a product to the consumers; the consumers see they use it so they must have it. Imagery serves a symbolic purpose its langue that appeal to the sense of a reader or an audience. There is a manipulation that is used to draw in the consumer that is reflected through the pervasive images used all over media. 

Racism is the discrimination that is focused against someone of a different race based on people’s beliefs. Gendered racism is the connection of both racism and sexism t the combination of both gendered and racialised identities. Post-industrial societies play roles in gender and in racism their identities are negotiated as a sociocultural framework. The beliefs about racism, gender rolls and sexism are relationships between peoples race and the gender that best describes them.

        Racism is led to the power of hierarchies because when it comes to race people feel as if their race is superior. The stereotype for white people is that their social status is superior to minorities. In Music videos you will rarely see a dark skin girl opposed to a lighjt skin girl. That is because white has obtained a high social status. However, just because you are white and have lighter skin does not justify that you are better than anyone else. In todays society we all strive for equal rights.