Thursday, March 28, 2013

Niko's Midterm Proposal

I aim to attack the advertising campaigns that run photos of dramatically skinny woman, specifically, hand bag commercials that feature skinny models.  Why?  I think this is an outrage that guides innocent girls towards wanting a skinny body and making a link between status, wealth, and gone too far slenderness.  My alternative marketing campaign, which is to work for Coach, is to draw women of normal or even voluptuous body types and photo shop in or draw hand bags on the woman, and write clever puns to generate interest in the bags.  For example, "rock Coach, it's first class." Or, "Of all our Coach bags, this is a Phil Jackson".  My ads will be of the format to print full size in newspapers.    





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