Advertisements being Art

Advertisements as Art

My presentation is about advertisement being art. Advertising like art, for the most part is about images which are trying to get a reaction out of its viewers. Since most people do not go to museums and galleries, newspaper ads, TV ads, and billboards have formed their perception of what art is.

                                                   

Before the technology boom we have today, ad agencies used professional artists to paint their billboards. Though it was presented in a different context, the artists still had to keep the effort as he or she would if it was his/her own paintings. Artist like Andy Warhol made his career by merging both entities into one to create Pop Art in the 60s and 70s.

      

Advertising like art is used for the same purposes: one to get notice, second to make a profit out of its audience. A painting always wants to be talked about, always want people to have a feeling about the subject it’s depicting. Advertisements in a similar fashion are always looking for customers for the products that being shown.

My final project will be presented in the form of an essay. I will be looking at the history of advertising in relation to art; how it was used in the beginning, and how it has developed into this billion dollar entity. I will also be looking at its purpose, and how it used different forms to get its message across. And I will also make a compare and contrast analysis between the two entities. I’m making this project because I am in the art field, and I feel like advertising has eclipsed art in term of the message they are trying to send across, audience, and finance. They are both there for the same purpose but for different value.