Post One

           Power is the ability to have control. From self control to control over others. Images in the media have the ability to do both, and be in favor of the manufacturer and the consumer. In Berger's "Way of Seeing" he argues that, the manufacturer has the power to use publicity images to get the consumer to see its future self enviable and indulge in its future self; spending what they may or may not have. Having the consumer believe that without this product, you're not in control of your life. Now the consumer believes that in order for them to have power, and control their freedom, they have to buy into their "future" they have to envy their future self. Consumers begin to buy into the motto that they are what they buy. Hooks argues that another form of power is how whites holds power over minorities, or commodification "turning people or images into products to be consumed.

        

      Bell Hooks defines popular culture as where learning takes place, what keeps; term racism keeps white people at the center of the discussion. Popular culture is more than what meets the eye. According to hooks popular culture is all around us in media, images, politics and so forth, We now learn from all around us, as images are surrounding and invading our space. Popular culture goes hand in hand with representation which Kruger discusses in depth in her piece "Remote Control" "Seeing is no longer believing" this quote is powerful in the sense that it sums up the future and present of media. Consumers shouldn't believe everything that is presented to them in ads. Words appear to have power when they don't have meaning. The images often time represented will not deliver what it has promised to the consumer.

        The publicity images are words that are given as a form of representation.  Images represent the future you. The glamour that people desire. The images obtain objectivity; they don't give the consumer the option of not purchasing. The ad is biased in the fact that it only presents the buyers with the image of what life would be like with the item purchased. society has given into representation. Representation is the the organization of different products into categories that appeals to different groups of people. By targeting specific groups this helps to intrigue the "gaze" in consumers eyes. The gaze is more than look, it emphasis that the consumer does not just see the image but they emerge themselves into the image. 

       "Double Take" by Lucy Lippard sheds light on hegemony; how images have the power to represent the the culture in which the dominant class sees and tries to portray to the rest of society. In the postcard of the Native American the photographer represents the side of a Native American that she saw and knew, did that represent real, authentic, what the Native Americans really represent. The image was truth that was not real to society, it was truth that was altered to give a different perception to society from the ruling class in society. 

[Representation of Native Americans through imagery ]

         The crowds are only powerful for destruction. In the article "The Crowd" it discusses the power of the crowds, and it's ability to take control. Also it discusses how science sheds light on the masses of the crowd. Crowds strength allows for their point to be made. Science delivers the teachings that promises truth, but never promised peace or happiness. Images on the other hand does promise this glamour of happiness and power. 

          The spectacle is the "it is a social relation between people that is mediated by images". The spectacle has become "an objective reality". The spectacle is defined as many things throughout the "Society of the Spectacle". The spectacle is what the consumer sees. The spectacle is defined by vision, who we are, what we see, what we purchase; it inevitably becomes the images.