Power: the ability to influence a situation, the ability to
overcome certain odds, and it is also the authority to act at will. In case of
what I have read in this course so far, power is control by a minority of
elitists who manipulate the mass. John Berger used money as a example of power.
“ The power to spend money is the power to live, those who lack the power to
spend money become literally faceless.
Hegemony: when a ruling class dominates a society through
manipulations.
Sexism: discrimination toward a gender. For example women in
America used to be oppressed for their right to vote, right to equal pay, right
to smoke in public just because men thought they were less able. Sexism is
still exists at large throughout the world especially in countries that are
religion driven.
Pedagogy: the art of learning. Bell Hooks referred to pop
culture as pedagogical tool where most our society wants to understand the politic
of differences.
Popular Culture: the media, trends, certain beliefs, and
whatever that is temporarily consumed by the dominant culture of the society.
CNN, Facebook, Twitter, Gay marriage, the Voice, Obama are all popular culture.
It is what the world talks about, what they want to learn about and consume on
a daily basis.
Consumer: the public. The working class who is buying
whatever the ruling class is throwing out there. From beliefs, images, and
ideas, consumers are being manipulated to accept as their own vertues.
Spectacle: as said by Guy Debord is not a collection of
images; it is a social relation between people that is mediated by images. It
cannot be understood as a mere visual excess produced by mass media
technologies. It is a worldwide view that has been materialized, that has
become an objective of reality.
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