Power
is the ability to do, act or accomplish something. Hegemony is the leadership or predominant influence exercised by
one over others. If you have power, you have the ability to control or influence
those with lesser or no power. The amount of resources or strength you possess
may determine your power.
In
“The Era of Crowds” they describe power with the strength of numbers, and how
the power of the crowd, is what creates revolution in societies. If you have the
power you can control and manipulate the crowd to do your bidding. Once you
lose control of the crowd, the large numbers of a crowd could easily over power
you.
Popular Culture is the
entirety of ideas, perspectives, attitudes, memes, images and other phenomena
that are within the mainstream of a given culture. Today popular culture is
viewed as the music we listen to on the radio and Hollywood movies/shows we
watch on televisions and computers. It’s the theme of the media that is the
most popular at the moment. In Barbara Kruger’s “Remote Control” she compares
popular culture to art saying that art does the same thing as popular culture.
Art is a large part of a societies culture so popular culture could even be
defined as the popular art of a certain culture.
A
spectacle is something memorable for
the appearance it creates. Representation
is the description
or portrayal of someone or something in a particular way, or as being of a
certain nature. Representation is effected by perception. Some may perceive a
spectacle as representing one object while someone else perceives it
differently.
Like in Lucy Lippard’s “Double Take” what the photo discussed in the
reading represents is seen differently by each person who see’s the photograph.
One person can see it one way while another person’s analyses suggest it
represents something else. An example would be the growing popularity of the
hipster style. Some would view this as a spectacle of a bunch of teenagers
copying one another, while others would view it as the recycling of a “retro”
style from the past.
Sexism
is discrimination or devaluation based on someone’s gender. The gaze is to look steadily and
intently as with great curiosity, interest or pleasure. In popular culture the
image of the female is often represented as an object rather than a person. An object is anything visible or tangible
that is relatively stable in form. They portray woman as a tangible object that
men can long for through the gaze. Rather than portraying woman as normal people,
the media often turns them into a sex symbol. The same can also be applied for men. The
representation of men or woman as objects is expressing sexism by devaluing the
human being for who he or she is in a way that entertains popular culture.
Pedagogy
is the art and science of teaching. The media has taught our society by
manipulating our gaze, providing a spectacle we long to consume. Consumption is the using up of goods or
a service that have an exchangeable value. A consumer is someone or something that uses a commodity or service. The media
manipulates the gaze of consumers and tells them what they want by presenting objects that
represent pleasure and interest.
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