Human values turns into an object of what they own, buying objects is what empowers them and that is how publicity is selling. However, many Americans and people around the world are media illiterate, which means that they are not aware that the media controls what they see and doesn't know that it is influencing the way they think without them realizing.
Hegemony is leadership or dominance by a country or one Social group. For example in Bell Hooks Viewing guide White Supremacy whites hold power over minorities, just like how America is a superpower country and holds supremacy over third world countries. Sexism is a term that is close to the term hegemony however it is about discrimination on the basis of sex, usually against women. Sexism is similar to Hegemony because in sexism male has dominance over silent females. Females are usually seen as a lower degree than men and until today women get paid 2.5% less than men. In the Article doubletake, it states even how professions are getting influenced by the stereotypical ideas that the media sets out. "The family is seated on the ground, perhaps placed there because the photographer was influenced by stereotypical representations of the primitive's closeness to the earth, to nature. The woman is placed at a small distance from her husband and child, like a servant."
A gaze is looking steadily and intently at something a person may find to be pleasurable. Pedagogy is the method of practice and teaching of an academic subject or theoretical. According to Remote Control Article, " Times have changed and the world comes to us in different ways. Narrative has leaped from the page to the screen, music demands to be seen as well as head, computers have jumbled our relationships to information, surveillance, and money and televsion has merely changed everything now" The New Media and with the emergence of the web and smart phones, people have easy access to information and it's the information that is teaching us how to live. Media defines what is "normal" and people follow that because they want to fit in and feel like they belong.
Representation is the description or portrayal of someone or something in a particular way or as being of a certain nature. For example, Females are usually presented as sexual objects, and are degraded in the media by men. Women are losing their female human identity and are becoming merely as sex objects that fulfill man's sexual desires and needs. That is the representation that the media is setting out for women. It's specifically described in the remote control article, "We are literally absent from our own bodies. We are elsewhere, not in the real but in the represented. Our bodies, the flesh and blood of it all, have given way to representations: figures that cavort on TV, movie, computer screens."
Spectacle is something that can be seen or viewed, especially something of a remarkable or impressive nature. The word spectacle goes along with the Term Popular Culture because popular culture is based on ideas, perspectives, memes, images that are within the mainstream of a given culture, that's heavily influenced by the Media. Whatever we watch on television and the bombard of ads that is surrounding us influences our ideas and perspectives on what beauty should be like, how we should live, what we should buy and own and if we don't have the materialistic objects that the media is portraying than we become weird and outsiders.
Ways of looking can simply be described as the way a person looks at things, through which persepective, through which background of religion or culture. For example, how white people view black or vice versa, or how males perceive females and also vice versa.
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