Post #1

Power
Power is the ability to control and influence the behavior of people with or without resistance. Having power in media and imagery is so massively influential. The power to manipulate images control the subconscious messages received by the consumer of that image. Power in media allows you to direct your media to portray your intended message or support your intended agenda. According to our reading ‘The Era of Crowds’, power is something created from “invisible changes of human thought”, where new thought processes are results of modern scientific and industrial discoveries.

Hegemony
Hegemony is essentially a form of power. It is where the 'leader state' hold governing power. This is evident today through the ruling class owning the majority of our resources and money. Alluding again to "The Era of Crowds' we read "the progressive growth of the power of the masses took place at first by the propagation of certain ideas, which have slowly implanted themselves in men's minds, and after-wards by gradual association of individuals bent on bringing about the realization of theoretical conceptions." 

Sexism
Sexism is prejudice/discrimination against someone based on gender. It ranges from simple judgement to unthinkable physical violence. Sexism fosters stereotypes based on sex. In Bell Hooks Cultural Criticism and Transformation, we see that movies carefully protected the ideals of patriarchy and sexual stereotypes.

The Gaze
This term was coined by Jacques Lacan to describe the anxious state that comes with the awareness that one can be viewed. The subject loses a degree of autonomy upon realizing that he or she is a visible object. The Gaze also plays a role in how we receive and consume every image we come across on a given day. John Berger, in his book Ways of Seeing stated that "according to usage and conventions which are at last being questioned but have by no means been overcome - men act and women appear. Men look at women. Women watch themselves being looked at."

Object
An object is something owned or possessed.

Pedagogy
Pedagogy is the art and science of learning and education. Bell Hooks makes a reference to pop culture as an advocate of Pedagogy, where our society seeks to understand the politics of differences. Pedagogy relates to pop culture in its ability to reach far beyond the limits of a classroom. 

Popular Culture
Popular culture is the entirety of ideas, perspectives, attitudes, images and other phenomena that are chosen by an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas effects the everyday lives of the society. It would be safe to say that we are all changed by popular culture, whether we like it or not. Our subconscious processes are at work long before we can consciously think about it.

Spectacle
In its limited sense spectacle is the mass media, "its most glaring superficial manifestation." In 'The Society of Spectacle' it is described as an affirmation of appearances and identification of all human social life with images. In other words it is not a collection of images, but the social relation of people mediated by images.

Ways of Looking
Ways of looking is the conceptual way of viewing what we experience around us. Lippard mentions this in an article about the picture of a native american family we viewed in class. In "Remote Control" Kruger talks about how we view things 'through our own lens'.

Representation

Consumer/Consumption